Digital Marketing
Healthcare SEO, compliant paid search, and content programmes that respect PDPL and platform medical ad policies.
Google Ads rejects healthcare campaigns that promise cures or misuse remarketing on sensitive conditions. We build organic search programmes around condition education, local clinic schema, and Arabic keyword research-not keyword stuffing on “best hospital.” Paid media plans separate brand, appointment, and specialty campaigns with conversion tracking that excludes authenticated patient areas.
Content calendars involve clinician review so blog posts on diabetes management cite evidence your medical board accepts. We report on calls, form fills, and booked appointments-not vanity impressions.
Deliverables
What we build
Technical SEO audits with Core Web Vitals and hrefla…
Technical SEO audits with Core Web Vitals and hreflang remediation
Local SEO for multi-branch clinics with Google Busin…
Local SEO for multi-branch clinics with Google Business Profile governance
Compliance-reviewed ad copy for Meta and Google heal…
Compliance-reviewed ad copy for Meta and Google healthcare policies
Landing pages tied to CRM and call tracking with UTM…
Landing pages tied to CRM and call tracking with UTM discipline
Email nurture sequences with unsubscribe and consent…
Email nurture sequences with unsubscribe and consent metadata
Monthly dashboards linking channel spend to booked c…
Monthly dashboards linking channel spend to booked consultations
How we work
Baseline audit
Search Console, analytics, and competitor gap analysis identify quick wins vs six-month content investments.
Governance setup
Medical, legal, and marketing stakeholders approve message houses before campaigns launch.
Execution sprints
SEO and paid run in parallel; we pause ads to broken landing pages within hours, not weeks.
Optimise & report
Monthly reviews reallocate budget toward specialties with measurable appointment lift.
Technology stack
- Google Ads & GA4
- Meta Business Suite
- Semrush / Ahrefs
- HubSpot or Salesforce Marketing
- CallRail
- Looker Studio
Frequently asked questions
Policies vary by platform and emirate; we pre-check ad categories and age targeting to reduce account bans.
Native medical copywriters draft Arabic; clinicians approve clinical claims before publish.
Technical fixes may lift impressions in weeks; competitive specialty terms in Dubai often need 4–9 months of sustained content.
We provide response templates and escalation for negative clinical feedback-never fake reviews.
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Start your digital marketing project
Book a discovery call and we will outline scope, compliance needs, and a fixed timeline.